I enable product teams to succeed together via product strategy & design leadership.
Software development is a team game. Each product team needs leaders who can communicate the strategy at the appropriate level for the audience. I work closely with cross-functional leaders to make sure we are continuously creating value for both our customers and company. My work is marked by incisiveness and decisiveness, and I mentor designers to do the same.
Work Samples
Notable Clients
Health & Fitness
Nike
Adidas
Dexcom
Education & Non-profit
Harvard
O’Reilly Media
Hammer Museum
Technology
Dell
Belkin
Microsoft
Early Startups
Stop, Breathe & Think
StyleRow
GoCheck
AI Projects and Competencies
Shipped Features
Clinical Vision AI for GoCheck
Object Recognition ML for StyleRow
Weekly Insight LLM for Dexcom
Daily Insight LLM for Dexcom
* No AI was used for this portfolio. For better or worse.
Professional Competencies
Conversational Design
Visual AI Design
AI-assisted Rapid Prototyping
Vibe-Coding Data Insights
Hands-on Experience
AI OCR and Text Formatting
Image Generation Workflows
Regulated LLM Production
Ethics of AI
About Me
After graduating from Pacific Lutheran University, I returned to my hometown in Portland OR and took an inauspicious position at a small software development company as a graphic designer. The work did not materialize as was expected and I caught a break by receiving a contract position at Nike. The time at Nike included working on sales catalogs and other marketing material. It was invaluable for sharpening my craft to the point that Cinco Design took a chance on me.
I spent the next 9 years learning everything I could from the collected talent at Cinco. I worked on retail graphics and teen advertising for Nike. I art directed countless photoshoots. I worked on brand launches for Microsoft, specializing in brand guidelines. Eventually, I found the work that hooked me completely: early mobile UX/UI projects for Dell and Adidas. When I had reached the point where I was no longer learning as much as providing guidance, I moved on to UX/UI consulting in the arts and humanities space for a number of years.
My work on a few key projects led me to a consistent group of people who would bring each other into projects and companies. The mobile app boom was on, and I worked at a number of small startups building 0 to 1 products on both the design and product management fronts. I returned to agency work to lead the design team at the product development consultancy DockYard. I was integral to their success pitching work and then delivering the resulting work. All the while I recruited and fostered a tight-knit design team. A series of leadership changes led to my departure, and I sought out a company that was doing real good in the world.
Dexcom is a rising star in medtech, and I was hired to help them rediscover how to innovate effectively on nascent ideas. I was part of a groundbreaking tiger team who sought out ways to work around the ossified structures of Dexcom and deliver real skip-generation features. That work was highly rewarding and successful, but large organizations push back on change in interesting ways. A series of re-orgs positioned me as a lead IC on the Stelo product to help it gain product-market fit.
What comes next is ready to be written.