In 2013, Russell Quinn and myself started working on a proof-of-concept iOS app for a little LA non-profit devoted to teaching teens mindfulness and meditation. In 2016, after growing to millions of downloads and a quarter-million MAUs, that non-profit spun off the Stop, Breathe & Think platform into its own startup. Today, I continue to run the design and product departments while reshaping the product (across many apps) into a much larger program than simple meditations.
Without a lot of resources, the intitial app was a simple wizard that helped users check in with themselves and receive a tuned meditation to listen to. Coming back in 2016, it was clear that in order to compete and become profitable, we would need to expand our offer as well as build more tools to help people with specific challenges they were facing. We still do not have a lot of resources, but we are making that shift, and using a chat-based interface to deliver more personalized content and solutions.
UX: product strategy, content strategy, key user flows, prototyping, testing
UI: design, copywriting, interactions, art directing engineering
Product Management: set the overall platform strategy, roadmapping, prioritization of work, ticketing, testing, user research and analytics setup
The all ages app sustained popularity for over 5 years. We successfully moved from non-profit to startup. Expanded into a native Android app and a specific app for kids.